1953 Janet Leigh Ad

1953 Janet Leigh for Lux Soap

As a follow up to yesterday’s post about Alfred Hitchcock, here is an ad featuring leading lady Janet Leigh. Janet Leigh of course is noted for her role in Hitchcock’s 1960 classic Psycho. From Woman’s Day October 1953, Leigh is advertising Lux Soap while promoting her early movie “Walking My Baby Back Home”.  Unlike today’s magazines which are filled with celebrity content, it was not common to see celebs filling the pages in the 1950’s.  Lux, on the other hand, apparently used Hollywood and the popularity of TV to promote their brand. According to the copy,

“We hope you enjoy Hollywood stars every Thursday night on the Lux Video Theater”.

1953 Janet Leigh Ad
Janet Leigh for Lux Soap.

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