Vintage Bra Ad

1952 Padded Bra

You might be wondering about this mid-century undergarment that resembles a bulls eye. Turns out, it is from the “ADD-vantage” line of bras manufactured for small-busted women by The Lovable Brassiere Company. According to the copy, this monstrosity “turns small figures into eye-catchers”. It sold for $2.00.

1952 Lovable Bra ad
1952 Lovable Bra ad

Published in Today’s Woman magazine – October 1952.

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