1957 – What’s Curvallure?

Turns out, Curvallure is the Jantzen bra that is “the small difference between girl and glamour girl”. This full page color lingerie ad showing a diva in a red lace strapless bra appeared in the September 1957 issue of Mademoiselle magazine.

+mademoiselle-sept-1957-74-21c

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